Step 6 to MLM Success - Create the Network Marketing Prospect Funnel

Step 6 to MLM Success - Create the Network Marketing Prospect Funnel
By Walt Miller

Very few of us can run up to our buddies and tell them, "Don't ask me any questions now but you need to fork over $750 and join my MLM company!" Well, maybe there are a few of us that can do this but not many have much success with this technique.

The primary means by which most network marketing associates have any success (whether they know it or not) is through a "Network Marketing Prospect Funnel." This figurative "funnel" has several entry points which naturally lead people down to business opportunity enrollment and then leadership. It helps to specify the process to avoid cramming people down the funnel (so to speak) which is almost never successful.

The concept is that people enter this network marketing prospect funnel at different points. The three main ways are from direct product handout, on-line marketing and success advertising.



The primary (and most popular) means of bringing people into the network marketing prospect funnel is by handing out product samples from your MLM company. This can be costly as the success rate for this method is still rather low. Over time this method is effective but it needs patience and persistence.

The secondary means of bringing people into the network marketing prospect funnel is by various on-line marketing strategies including social marketing, content marketing and paid marketing. This method should be viewed as entering in the "funnel" at a much higher level since most of these MLM leads are not ready to "try" your MLM company product.

The third and final method of entry into the network marketing prospect funnel is via advertising the "success" that one has had. This method is most effecting if there is strong team leadership and leadership training available. The results usually include several success stories from other members under their leadership and mentorship. These prospects come in much "lower" in the funnel, since they already have the motivation to join and own a successful home business.

The success of this MLM lead funnel depends on communicating to all levels of people that are in the funnel. They all should be informed of the opportunities and training that is available. Phone calls, personal emails, newsletters, blog posts and website updates can be effectively used to communicate with them.

Those that entered by the primary means are already ordering and consuming the product. They should be sent information about the benefits of business ownership, success stories of those involved and training that is available.

Those that entered via the secondary means are primarily searching for information to help them in their own business opportunity. They should be sent information about the training you personally offer business owners enrolled in your network marketing company.

Those that entered via the third means are already up and running as business owners in your opportunity. They should be sent information on how to obtain their own network marketing prospects using this funnel approach.

In summary, most successful network marketing associates use the funnel approach to grow their business. And ensure a constant stream of network marketing prospects. They combine direct product handout, on-line marketing and "success" marketing to funnel prospects into their own successful business ownership
For more ways to market yourself, attract network marketing prospects and prosper your MLM business opportunity, stop by http://www.WaltonMiller.com

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