The Anatomy Of A Business Card

The Anatomy Of A Business Card
By Greg Pierce

Your business card is going to be more than just a piece of paper with your contact information in it. It's going to be a reflection of you and the kind of business you make. So make sure yours is going to give a good impression. Before you come up with any design, you should understand what makes a successful card and what will probably be a waste of your time, money and energy. Although you'll have to get a professional to do this, it pays to know what makes a good card.



There are usually five things you have to pay attention to when coming up with a business card design, and the first thing that you have to consider are the colors you're putting in. They will surely have an effect. Your choice of colors will also depend on the kind of business you do. For example, if you're in a "fun" industry such as comic books and girly knick-knacks, you can be more adventurous with your choices. Reds, pinks, yellows and other bright attractive colors will probably work. But if you're into something more serious such as insurance or franchising, subdued hues will create a polished and professional look. Along with your choice of colors, you must also be careful with your choice of fonts. Again, you can use with fun fonts if you're in the creative industry, but if you're working for an architectural firm, for example, standard fonts such as Times New Roman or Arial are the best. They are plain and have more command.

Your contact information is the most important component of your business card, and fortunately, it does not have to be the way it's always been. Yes, you can experiment with it. You can put it anywhere on the paper as long as your name and those details are in one place. For example, you can put them at the center, which is the most conventional location, or you can have them on any corner. These days, professionals have been more open to different styles or layouts on their business cards and this should be ok. It's good to have something that stands out among the rest. But the most important thing is to have the information clear and on one side.

Your choice of material, as well as the size of your card, will also matter. Choose paper that is thick enough not to be folded around the edges. Some cards now come in plastic and there are other more durable materials you can use. When you talk with a professional business card maker, you can explore other paper options as well as the sizes that they can come in.
Of course, no one can argue about the value of your business logo on your card. Big or small, your business should have a logo that is powerful enough to stand for what you do. A good small business logo design is best created by a professional business logo designer, so find one on the Internet today.

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