The Importance Of Generating Leads To Funnel Into A Sequential Auto-Responder

The Importance Of Generating Leads To Funnel Into A Sequential Auto-Responder
By Bobby Bowman

Internet marketing is by far one of the most widely used ways that businesses are continuously turning to pull in more profits from the web. However not every business is using it to its full potential. The use of email marketing software could really ramp things up for businesses if they were to connect with their website visitors by generating leads that they can funnel into a sequential auto-responder email follow-up series.

This can be used to pre-determine when each client gets each email in the follow-up series and also used to send out what is called broadcast emails to keep their prospective clients informed of what is happening. Promo's such as discounted lines are only one way this can be used. Another is a weekly newsletter that can funnel people back to a site resulting in bursts of traffic.



Many have tried this marketing angle and not had much success with it. The reason being that people are very savvy about their personal details. An email address is just that. It's like asking a stranger for their phone number. It just doesn't happen!

There needs to be an incentive involved. One of the easiest incentives is to give away something in exchange for signing up to a sequential auto-responder. Free gifts are always welcome but it does need to be valuable to the person you are asking for the details of.

If you are in the weight loss niche then obviously a short report on how to lose x amount of pounds in x amount of days is going to be something they are interested in. Likewise if you were in a niche that involved aquariums perhaps a free eBook offering advice into more faster and efficient ways to clean the aquarium without causing distress to salt water fish. I don't know anything about that niche but just something off the top of my head.

The point is that a free PDF report that provides value to your readers is an effective way to generate leads that will funnel existing website traffic into a sequential auto-responder email series allowing website owners to bring the visitors back to the site without having to use paid advertising to try to reach the same person again. You can pay once for multiple website visitors.

Of course you don't need to pay for traffic at all. You can always optimize a website using specific target keywords to gain natural traffic from the search engine results.
Be sure to check out the 4 steps to generating leads which can be found at http://beatingadwords.org/steps-to-generate-leads-with-a-sequential-autoresponder

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